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Posted at: Apr 21, 2017, 12:40 AM; last updated: Apr 21, 2017, 12:40 AM (IST)

Hyundai rolls out new Xcent at Rs 5.38 lakh

Hyundai rolls out new Xcent at Rs 5.38 lakh
Hyundai Motor India MD & CEO YK Koo poses with 2017 edition of Xcent at its launch in New Delhi on Thursday. It is priced between Rs 5.38 lakh and Rs 8.41 lakh (ex-showroom Delhi). Tribune Photo: Mukesh Aggarwal

Tribune News Service

New Delhi, April 20

Hyundai Motors India Ltd (HMIL) today said it would now focus on rural sales. The company also launched the 2017 edition Xcent priced between Rs 5.38 lakh and Rs 8.41 lakh (ex-showroom Delhi). Having achieved around 23% of sales from rural markets last year, HMIL is looking to get more than one-fourth of its sales from the rural markets.

Cars like Eon, Grandi10 and Xcent are sought after in the rural markets and the focus would be on increasing their sales, company officials said.

HMIL has launched six petrol variants priced between Rs 5.38 lakh and Rs 7.51 lakh while the five diesel trims are tagged between Rs 6.28 lakh and Rs 8.41 lakh.

The company is looking to almost double its sales from Indian operations to one million units by 2021 for which it will invest Rs 5,000 crore to bring in new models.

The company plans to introduce eight models by 2020, including three models catering to new segments, and hybrids.

"In the next four years till 2020, we plan to invest Rs 5,000 crore to develop eight new products and out of them three models will be new segment products," Hyundai Motor India Ltd MD & CEO YK Koo told reporters here.

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