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Posted at: Oct 12, 2018, 12:15 AM; last updated: Oct 12, 2018, 12:15 AM (IST)

IKEA to begin e-commerce operations in India by March

Bengaluru, October 11

Swedish home furnishings retailer IKEA would commence its e-commerce operations in the country by March next year, IKEA India CEO Peter Betzel said on Thursday.

 “IKEA  will create a multi-channel experience for its customers in India. It will launch e-commerce in Mumbai early next summer (March) and introduce other touch points to bring the brand closer to customers,” he said. 

Betzel, who attended the ground-breaking ceremony of IKEA’s third India store here today said the company already had an online platform and was now in the process of connecting different platforms to maximise business prospects. — PTI


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