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Posted at: Nov 7, 2018, 12:36 AM; last updated: Nov 7, 2018, 12:36 AM (IST)

Mandi potters woo buyers with designer diyas

To compete with Chinese bulbs and LED lights, potters are making lucrative designs to attract customers

Tribune News Service

Mandi, November 6

Traditional potters are hoping good business during Diwali this year. They have been engaged in making earthen lamps (diyas) for the past many years in Mandi district. To compete with Chinese bulbs and LED lights, the potters are also making lucrative designs to attract customers. They have set up stalled on the top floor of Indira Market of the town to sell earthen lamps on Diwali.

Despite the advent of LED lights and Chinese bulbs, people in the town are still going for the traditional diyas. With the changing trends, potters too are wheeling out designer diyas. 

Jitender, a native of Behna, said, “People are coming to the stall to purchase traditional earthen lamps. Due to the advent of machine made products to illuminate houses, the traditional pottery has taken a beating, as there is less demand for it.”

He said, “Compared to last year, this year, the sale of earthen lamps is less, but we are hoping that on the last day, the sale will pick up.”

The potters are unhappy with the Municipal Council, Mandi, because this year, they were not allowed to set up their business stalls at Chhota Bazaar, where they had been selling their wares for the past many years.

Talking to The Tribune Netar Singh, a potter, native of Behna village, said, “Every year, we used to set up stalls at Chhota Bazaar, where a majority of people come. This year, we were not allowed to sit there. We have been provided space on the top floor of Indira Market, due to which the sale is low.”

Suman Thakur, President of Municipal Council, Mandi, said, “Due to lack of space at Chhota Bazaar, the MC was unable to accommodate potters here. We  have provided them space at Indira Market.”

Ramesh Kumar, a resident, said lighting diyas on Diwali gave a traditional look to our houses.


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