Monday, January 21, 2019

Posted at: Jan 11, 2018, 1:27 AM; last updated: Jan 11, 2018, 1:27 AM (IST)

Many outlets go online as e-shopping woos customers

Avneet Kaur

Jalandhar, January 10

A wide range of online stores in today’s modern and technology-driven world has completely changed the concept of shopping. The means of selling products has also seen a change.

“Why we go to the market, fight for a spot to park vehicles and brave the chill when you can find everything online,” feel youngsters, who are of the view that online shopping is a new fad in society.

With online stores offering great deals and discounts on every festive season, the majority of the shops in the city remains at the receiving end. However, after sensing the fad of online shopping among youngsters, many shops in the region have gone online.

Some of them have come up with an idea of making best-out-of-waste materials, while many are providing traditional attires online. They are doing a great business and getting a good response.

Anchal Sharma, who had started her organic beauty products business a few months ago, said, “People prefer easy and cheap ways for shopping. They are in no mood to spend hours in the market roaming here and there. With a variety of options available online, they prefer shopping on websites.”

“Being creative is the need of the hour. An idea is required for any business to flourish and the rest happens on its own. Nowadays, everything is available on our doorstep from food to clothes and cosmetics. We just have to be aware of the trends prevailing in society,” she added.

Likewise Anchal, there are many who had started their business of footwear, accessories, cosmetics, home décor and fashion online.

A year ago, youngster Sushant had started his online brand Juttichoo — Punjabi footwear. His online brand is popular among Punjabis as well as non-Punjabis. “I wanted to have my own business and never wanted to work under a boss. So I came up with this idea and invested in it. Luckily, my brand is popular and I am the boss of my freedom and business,” he said.

Many outlets are going online because the youth is interested buying products sitting at home while watching TV and having a cup of coffee. Kavya Arora, a college student, said, “I spend Rs 5,000 per month on buying clothes online.”

“From a wide range of products to the latest collection of accessories and clothes, everything is so good and we do not get these in local markets. In addition, you get amazing offers like ‘buy one get one free’, Rs 500 off on shopping above Rs 2,500, flat 20 per cent off buying two T-shirts and others. This is a major attraction for the youth,” she added.


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