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Posted at: Mar 15, 2017, 12:36 AM; last updated: Mar 15, 2017, 12:37 AM (IST)CAREER HOTLINE

How would a career in design management work for me?

How would a career in design management work for me?

Pervin Malhotra

Q. I am a student of Business Economics. I’m quite creative but since I had very good marks in Class XII, I opted for a good university college. How would a career in design management work for me as I don’t have a specific background in ‘Art’?

— Gauri Manaktala

A. Simply put, Design Management is about the business side of design. It encompasses the ongoing processes, business decisions, and strategies that enable innovation and creation of effectively-designed products, services, communications, environments, and brands. At a deeper level, design management links design, innovation, technology, management and customers to provide competitive advantage for organisational success.

Traditionally design management was seen as limited to the management of design projects. Over time, it has evolved to other aspects of the organisation on a functional and strategic level. Over recent years design has become a strategic asset in brand equity, differentiation and product quality for many companies. As a discipline, design management overlaps with the related management branches i.e. marketing, operations and strategic management.

You can earn your master’s degree in design management from both B-schools as well as D-schools offering such courses. For example, the  National Institute of  Design, Ahmedabad, NIFT and Pearl Academy of Design offer an M.Des in Strategic Design Management, while Welingkar Institute of Management, Mumbai offers a PGDM in Business Design.

A number of leading foreign universities in the US and Europe offer design management courses as well as research opportunities in this field.

Alternatively, you could start working right after graduation and give yourself time to discover what kind of work you love the most. Perhaps you’d be more inclined towards management in general and may instead, want to pursue an MBA.

It always helps to be aware of one’s true interests while entering any hybrid career such as this, or any career for that matter.

Age limit for joining LLB course

Q.I am an insurance agent. I have always had a keen interest in law but could not pursue it as I had to start working straight after my graduation. Now I am doing reasonably well and would like to study law. Everyone says it’s too late for seeking admission to LLB at my age (I am 41). Is that so?

— Arpan Singh Ahluwalia

A. People like you who aspire to pursue law can now do so in the coming academic session irrespective of your age as the Supreme Court has  stayed  the Bar Council of India’s decision to fix the upper age limit of 22 years for the five-year LLB programme and 45 years for the three-year course. The SC felt that prima facie, the age restriction fixed by BCI seemed unreasonable and would prevent students from pursuing law education.

Initially, BCI had fixed upper age limit at 20 years for the 5-year course and 30 years for the 3-year course, but revised it to 22 years and 45 years, respectively for the two courses after the apex court asked it to reconsider its decision in larger public interest. So please get down to preparing for the entrance exam in order to seek admission to the 3-year LLB programme.

Can I pursue master’s in France ?

Q.While pursuing my BDes in graphic design, I have also completed three levels of French language from the Alliance Française. Would it be a good decision to pursue my master’s in France? — Karishma Uppal

A. Why not! With the Brexit happening, many students planning to study in Europe are looking at countries such as France and Germany. Moreover your knowledge of French will give you a leg-up.

Last year, 4,000 Indian students went to France to pursue higher education. To connect better with Indian students, well-known French institutes representing 30+ French institutions, including B-schools, engineering and specialized schools such as law, design and hotel management were recently in India.

While Paris was voted as the best international student city by the QS from 2012 to 2016, five French cities figure in the list of top 100 cities in the QS Rankings 2017.

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