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Posted at: Apr 16, 2017, 12:08 AM; last updated: Apr 16, 2017, 12:08 AM (IST)

Milk, not MBA, is the way ahead

Deepender Deswal in Hisar
Haryana trend: Youth with professional degrees take to dairy farming
Milk, not MBA, is the way ahead
Dairy farming is increasingly becoming a profession for the educated youth. photo: Manoj Dhaka
Vikas Dhillon (32) lives in Nahla village, Fatehabad, and left a lucrative job with a South Korea-based MNC last year to start a dairy at his farmhouse. He owns five high-yielding Murrah buffaloes and two cows whose milk he sells daily to a Reliance outlet. 

“After B.Tech I landed a good job. After a couple of years, I rose to become a senior engineer in the MNC. I visited my village several times, and during one such visit, I asked myself: why not start a dairy where I am my own boss,” he said. 

Over the last few years, youngsters his age have increasingly taken to dairy farming in Haryana. Prof Gurdial Singh, Vice Chancellor of the Lala Lajpat Rai University of Veterinary and Animal Sciences (LUVAS), says dairy farming is more remunerative and productive vocation than farming. “The university in the last one year has provided training for dairy farming to 12,244 persons in 123 training sessions at its centres in Rohtak, Bhiwani, Kaithal, Hisar, Sirsa, Ambala, Gurugram, Rewari, Jind and Sonepat districts.”

The VC says the recent trend indicates that educated youth and enterprising men and women are getting hooked on dairy farming. Rohtak PVK in-charge Dr Rajender Singh says he receives around 150 queries every month from educated, young MBAs and post-graduates. “They are also interested in setting up subsidiary units such as processing units and other value-added products for better prospects.”

Vikas says he attended a LUVAS session and learnt how to increase the milk yield and keep the cattle off diseases. “I have come to realize that life is a great learning experience.” The former engineer-exec today happily sells milk worth Rs 2,000 daily. “I have a monthly income of about Rs 30,000. I can easily increase many fold if I find a market myself,” says Vikas. 

Veterinary scientists say farmers can leverage their shrinking income by shifting their focus on to animal husbandry and dairy farming. “Dairy farming is a sustainable vocation even for small and marginal farmers. Dairy farming can be a money spinning business for those who can put in extra efforts and have an understanding of the market,” says Director of extension education in LUVAS, Dr SR Garg.

Here’s an instance as who a farmer can strike it rich. Rakesh of Sanghi village in Rohtak started off with eight buffaloes in 2010. He sold about 25-litre milk to earn about Rs 22,500 per month. With his income, he gradually increased the number of milch cattle. Today, he owns 100 best-bred animals producing 300-litres milk daily. He also finds a market, selling one-litre milk for Rs 50- 60. His annual turnover is around Rs 60 lakh and with net profit between Rs 30-Rs 40 lakh. The miscellaneous income, including growing stock, is not counted. 

Dr Rajender Singh of LUVAS says milch animals need special care. “Even small things like netting the cattle shed for protection against mosquitoes and flies improve the milk yield.” 


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