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Posted at: Apr 15, 2017, 8:13 PM; last updated: Apr 15, 2017, 8:13 PM (IST)FINE ARTS

Artistic endeavours

Fine arts is a discipline where learning from others plays an important role in a student’s growth process. You need to combine visualisation with meticulous and practical work for original and inspiring creations
Artistic endeavours
The Art of Learning: The Bachelor of Fine Arts and Applied Arts is an all encompassing course for the artistically inclined

Rajni Kumar

Fine arts refers to an art form practised mainly for its aesthetic value and beauty. It can be categorised in two forms: visual arts and performing arts. Traditionally, the five main arts included in fine arts were painting, sculpture, architecture, music and poetry. Over the years fine arts hase become more inclusive to incorporate a variety of forms like film, photography, video production, design, sequential art, conceptual art, printmaking, dance and drama. However, in some institutes and museums, the term fine arts is associated with visual art forms only.

According to the famous artist John Ruskin, “Fine arts is that in which the hand, the head, and the heart of man go together”. This clearly portray that the main aim of art is not only to represent the outward appearance of things, but also their inward significance. The word "fine" does not only point out the quality of the artwork in question, but the purity of the discipline. A career in fine arts educates the students to become artists and to follow other practices that are aligned to the making of art. Today the concept of arts and its importance is increasing and the courses in this field are today's youth has started opting for the field on realising the popularity, prestige and the kind of remuneration involved.

There are a large number of certificate, diploma and degree level courses in fine arts being offered by various institutions in the region. A student can also pursue postgraduate and PhD courses in fine arts. The duration of the courses varies from one to five years. 

Fine arts graduates may move on to a master's degree in different creative disciplines, such as art conservation, studio management, curator, history of art and art therapy. Fine arts courses are offered in almost all the top universities and colleges of Punjab. 

Opportunities in visual arts have increased exponentially in the region making a large number of students opt for Bachelor of Fine Arts in Applied Arts that combines artistic vision with commercial need. This four-year professional degree course gives full exposure to print media, advertising and electronic media where the students have a choice to work in art studios, advertising companies, publishing houses, product design, manufacturing department, magazines, television, graphic arts, teaching and theatre. From the spectrum of listed jobs a fresher in this industry can start his career with a decent income depending on the basis of his talent with immense potential to grow. People who work with television, publishing house or advertising agencies earn handsome salaries and packages. 

Fine arts is one discipline where learning from others plays an important role in one's growing process. One needs to really enjoy creating and imagining with meticulous and practical ideas to create original, inspiring work. All one needs to do is look around - there are endless opportunities that one can find in this profession. Advancement in technology has provided artists with new ways to express themselves by mixing different types of media, allowing more human interaction and making the process of creating easier for the future generations.  

— The writer is Lecturer in Interior Design at Apeejay College of Fine Arts, Jalandhar

Time to design your career

Manisha Phadke 

Design has evolved from branding, products, fashion, technology and service to solutions that combine all of them. The achievement of Udaya Kumar Dharmalingam in July 2010, whose design of the Indian rupee became the official symbol of our currency, is a perfect example of how the field of design is gaining significance and appreciation. The Indian government’s thrust on 'Design' as a subject can be seen on the focus towards design-led manufacturing rather than assembly-led manufacturing in the 'Make in India' campaign. Even the Prime Minister acknowledged that the talent of our youth must be utilised and applied to designing in India at the Digital India launch. 

In order to prepare students for addressing complex challenges in the future, institutes have developed outcome-oriented curriculum that offer both practical and theoretical knowledge. A few design schools are offering industry interface opportunities and include 'Technology and Business Management' as main modules, as it has become essential with the changing dynamics globally. A flexible framework is devised to create a student-centered learning mechanism in order to harness the potential of a student.

Connects all professions

The field of design is relevant and co-relates with many fields that are on the rise today. It is finding application in the fields of information technology, hospitality, healthcare, education, tourism. Design, with the inflow of technology is interwoven in our daily lives. The layout of cities, suburbs, villages, the network of aircrafts, trains, buses, logistics, plants, machineries, etc. have to be designed for the smooth functioning of an economy. With increasing aspiration for better alternatives, the design field envisages a huge demand. Study of Design enhances and encompasses fields such as science, arts, engineering and commerce. 

Potential ahead

By 2020, the potential market for design in India is expected to be INR 188.32 billion (GBP 1.43 billion).  Only a fifth of the design market is currently tapped. The number of design institutes has considerably grown to over 70 in 2016 from a handful in 2010.  The number of designers required by 2020 in industrial, graphic, communication, packaging and other design domains will be 62,000, provided the design potential is fully realized. Currently there are approximately 7,000 qualified designers in the country and approximately 5,000 students in design education. 

— The writer is Director, School of Design, NMIMS, a Deemed University

Top colleges

Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir and Uttarakhand

Government College of Art, Chandigarh

This is the region’s top institute for advanced training in Visual Arts (creative and applied) leading to the Bachelor of Fine Arts degree of the Panjab University.  The course integrates academics with relevant work exposure through lectures, slides shows, discussions, assignments comprehensive tests, site visits and on-the-spot studies. This combination of work and classroom training and practical inputs encourages academic achievement which is reflected in the quality of college alumni.

Apeejay College of Fine Arts

Apeejay College of Fine Arts was the first college in Jalandhar to offer multifarious courses in fine arts both at UG and PG level, way back in 1975— the year in which it was established. The college has the honour of pioneering the four-year degree in Bachelor of Design, Multimedia and BFA with specialisation in applied art. The college has foreign collaborations & exchange programmes with Willem de Kooning Academy, Rotterdam, Netherlands, Codarts, and International Centre of Performing Arts, Netherlands among others.

State University of Performing & Visual Arts, Rohtak

State University of Performing and Visual Arts, was set up in 2014.  A unique inter disciplinary approach is maintained here in the field of visual and performing arts. As many as 14 highly professional and technical UG programmes are offered at the university.

National Institute of Design, Umri, Kurukshetra

National Institute of Design, Kurukshetra, is an autonomous institute under Department of Industrial Policy and Promotion under the Ministry of Commerce and Industry, Government of India. The institute commenced its academic programme from November 2016. It offers a 4-year Graduate Diploma Programme in Design (GDPD). The programme commences with a two-semester rigorous Foundation Programme followed by 6 semesters of specialized studies in any of the following three faculties: industrial design, communication design, textile design.  54 students have obtained admission to the institute in its the inaugural batch of 2016-17. These students were selected through a rigorous process of a written entrance examination followed by a studio test. The second batch of the session 2017-18 will would begin from July 10, 2017


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